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TZID:America/Dawson_Creek
X-LIC-LOCATION:America/Dawson_Creek
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DTSTART:19700101T000000
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UID:3205541:Event:1687
DTSTAMP:20120529T235555Z
SUMMARY:The BIG Debate: AUDIENCE VS. CONTENT BUYING Battle To The Deat
 h!
DESCRIPTION:There's a BIG Debate going on — buying audience or buyin
 g content? One side believes all media planning and buying is going to
  become an automated, DSP-driven, technology-oriented system that prov
 ides for \"audience buying\" to reach your target. Blazing this path a
 re the agencies and holding companies who are creating virtual trading
  desks for layering in data to target prospective consumers. On the ot
 her side we have the advertising purists who believe that \"content is
  king\" and that contextual relevance will always provide marketers wi
 th an intangible value beyond that of pure performance. Driving this s
 ide are publishers and brand marketers who believe in a world far beyo
 nd the \"almighty click through\", and it's relatively dated paradigm.
  But who's correct and whose world-view will win out?\n\nCome to the B
 IG Debate and witness a battle royale as both sides of the discussion 
 get the chance to convince you, the marketplace, which is better! Our 
 steel cage match will feature two industry leaders squaring off in a n
 o holds barred, knockdown, drag-out debate and will be moderated by a 
 man who takes no prisoners. No questions are off the table, and everyt
 hing is up for grabs. If you want the dirt behind the discussion, come
  to the BIG Debate and see who's left standing when the smoke clears.\
 n\nFor more information visit http://www.aafsv.org/events/the-big-deba
 te-audience-vs
DTSTART;TZID=America/Dawson_Creek:20100916T080000
DTEND;TZID=America/Dawson_Creek:20100916T100000
CATEGORIES:debate, sfbig
LOCATION:Grand Hyatt, Union Square
WEBSITE:http://www.sfbig.org/node/49
URL:http://www.sfbig.org/node/49
CONTACT:
ORGANIZER:sfBIG
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Shali Ng
 uyen":http://www.aafsv.org/profile/ShaliNguyen
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