Where creativity gathers.

Dog Days Are Over: How Digital Is Saving The Entertainment Business

Event Details

Time: April 21, 2011 from 8am to 10am
Location: The Palace Hotel
Website or Map: http://dogdaysover.eventbrite…
Event Type: breakfast, seminar
Organized By: SF BIG
Latest Activity: Apr 20, 2011

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Event Description

Video killed the radio star and digital killed the book and music businesses, right? Wrong.

Album sales may be down (R.I.P. Virgin Megastore), but some artists are doing better than ever. Physical book sales may be down (R.I.P. Borders), but some authors are selling more books than ever. Contrary to popular belief, digital hasn't killed anything. It's actually helping grow the business of entertainment, if you're a savvy creator, and not the middle-man.

Digital technology and distribution are making it easier for artists to create and share their works, and for consumers to take it all in. At the core of this "revolution of success" is digital marketing, and that's where you come in.

This session is a special one, where we'll hear directly from people who didn't start their businesses in the digital world, but are seeing success because of it. Hear how they are using digital media to create, distribute and promote their personal brands and the work they create. Hear from representatives that make up the music and book publishing busines as they talk about what works and what bombs.

Walk away from this session with some insights into how you can apply their knowledge to the digital marketing efforts you undertake every day.

Moderator: Cory Treffiletti, President, Catalyst S+F

Panelists:

Cheryl Lucanegro, SVP Advertising Sales, Pandora

Matthew Cavnar, Head of Acquisitions, Vook

David Creechan, Director of Advertising and Business Development, GoodReads

Rick Farman, Co-Founder, Superfly & Superfly Marketing Group (Bonnaroo, Outside Lands)