As professionals in the advertising industry, the ability to properly engage customers is what drives our work.  After all, work that lacks engagement power translates to weak ROI and no clients wants that. 

AAF Silicon Valley is pleased to announce a unique opportunity for our members to attend an upcoming industry event that is dedicated to exploring the connection between technology, advertising and the ever-popular topic of customer engagement. Taking place at the Moscone Center from March 28-29, Customer Engagement Technology World (CETW) presents an opportunity for you to explore the different vehicles (mobile marketing, digital displays, etc.) that can be leveraged to share your content and how these vehicles can be used to create the optimal customer engagement levels. 

Organizers for CETW have created a registration code specifically for our members: CET33F. 

By entering the code during your registration, you can receive either a free EXPO pass or a free conference pass, both of which cover all keynotes, tech talks and access to the exhibit floor. You can see specifics about each pass type here:  http://www.cetworld.com/register.asp.

CETW offers access to best practices, cases studies, demonstrations and solutions designed to keep advertising professionals (and in turn, our clients) on the leading edge of customer engagement. A strong mix of industry peers, solutions providers and prospecting brands creates possibilities for education and networking.

We’ve including some highlights of this year’s show below; if you’re interested in looking at a full listing of the sessions, exhibitors and features visit: www.cetworld.com. 

CETW 2012:

SPEAKERS: Live Nation, Inc., Ogilvy & Mather, Rockfish Interactive, AKQA Mobile, Altimeter Group, Anheuser-Busch InBev, ASCENTIUM, Best Buy, Bloomberg LP, EA Sports, Flixster, Siegel+Gale, Straw Hat Pizza, T-Mobile, Trilibis Mobile, Unitas Community Credit Union, among others.

KEYNOTES: Brian Solis, Prinicipal, Altimeter Group; Brandon Berger, Chief Digital Officer, Ogilvy & Mather; Rob Harles, Global Head of Social Media, Bloomberg LP & Thomas Mueller, Global Director of Customer Experience, Siegel+Gale.

SESSIONS: Using Location Based Technologies to Drive Customer Engagement; Engaging Your Customer Through Digital Screenmedia; Creating Meaningful Connections Through Experiential Campaigns; How to Navigate the Complex Mobile Ecosystem; Measuring Consumer Engagement in Social Media

Again, this event is free to our members so check it out and see what CETW has to offer!