Where creativity gathers.
CANCELLED-Targeted Online Advertising: Reaching consumers where they live and shop
Event Details
Time: November 10, 2009 from 6pm to 8pm
Location: San Jose Marriott
Street: 301 South Market Street
City/Town: San Jose, CA
Website or Map: http://aafsv-topix.eventbrite…
Event Type: spongeshop, workshop
Organized By: AAF Silicon Valley
Latest Activity: Nov 10, 2009
Event Description
This event has been cancelled.
While brands have a national or global presence, offline purchases occur at a local level: at retail stores, dealerships, and restaurants close to where people live.
Geo-targeted (local base) online advertising is a powerful tool in helping drive sales for companies with a physical store front. In fact, an August 2008 report by the Online Publishers association shows that consumers place enormous trust in local media sites.
Come join the Silicon Valley AAF as we listen to Chris Tolles, CEO of Topix, and explore how advertising on local web sites that have high levels of user engagement can have a powerful impact on sales.
Date: Tuesday November 10th
Format: Networking 6-7, Speaker @ 7pm
Speaker: Chris Tolles, CEO of Topix
> Purchase Ticket /a>
About Chris:
Chris is the CEO of Topix. A Top 10 online newspaper destination (comScore, August 2009), Topix is the leading news community on the Web, connecting people to information and discussions that matter to them in every U.S. town and city.
Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.
Comment Wall
© 2012 Created by Shali Nguyen.
Powered by
